All About Technical SEO

What is Technical SEO & Why is Technical SEO Important?

SEO is an important element in ranking a website. Again, technical SEO is one of the most important parts of SEO. In today’s second episode of the SEO series, you will learn about ‘What is technical SEO and why is technical SEO important?’
You know I have organized a full series on SEO. Its first article on “What SEO is and how it works” has already been published. You can also come and see it if you want.
Many people see SEO as a process that is not spread over too much space. According to them, writing great content, doing on-page SEO, sending outreach emails, creating backlinks, and repeating tasks all seem to be the end of SEO. Is that so? Not at all. However, this is only half of the SEO battle.
If you want to know What is technical SEO and Why is technical SEO important, then continue this article. Also, if you want your website to effectively search engine optimized then first of all you need to do technical SEO.
In this post, we will highlight a few things about what is technical SEO and why it is so important:

What Is Technical SEO? 

The term “Technical SEO” is often misunderstood. Because, what is technical SEO and why is technical SEO important, how important is it, etc. the definition of these questions is different for different people?
What is Technical SEO
Just to clarify, there is a general definition of “Technical SEO”: Technical SEO is one of the three basic principles of SEO that allows you to speak the language of Google’s web crawlers. Technical SEO comes first in website ranking.
Technical SEO is the first category of SEO, different and important from both on-page and off-page SEO. In a word, if your site is not technically optimized, no matter how much you do on-page and off-page SEO, it is very unlikely to get ranked.
Simply put, technical SEO is all about optimizing your website from the backend. It’s not just about rich content, outreach, and link building; Instead of, dealing with URL structuring, redirect code, robots.txt and .htaccess files, and much more, technical SEO is all that matters.
To be successful at this technical SEO level of SEO you don’t have to be a computer science major, but you have to learn about the backend of websites.

Why is Technical SEO Important? 

To put it bluntly, you cannot be the best SEO expert as long as you lack technical SEO knowledge. That is more important than you can imagine.
Why is Technical SEO Important
At this stage of the article on “What is technical SEO and why is technical SEO important” – we will talk about its importance, and why is it really so important?
Internet marketing is weird, and every day we encounter new problems that we don’t know the reason for and we need to solve. These issues are often vague and uniquely based on your website and its configuration.
In this case, you need to do more research on your site and find out the problem. And the biggest hurdle of a site ranking is if it is not technically optimized.
Know first then start working, technical SEO problems cannot be solved properly without understanding. Here, to emphasize the importance of technical SEO, I have mentioned a few general points:

1. Speed ​​optimization

Own site performance of Webablee
Every user demands fast, fast-loading websites so that it loads in 1-1.5 seconds and reaches the desired page. Various case studies show that 47% or more users expect web pages to load in 2 seconds or less.
In addition, 40% of users will go back from your site or specific page if it takes more than 3 seconds to load. As it turns out, you lose about half the guaranteed traffic from your site.
Even then, if that’s not enough to explain it, you can check out the latest update of Google’s Algorithm, which states that page speed will affect its ranking.
You can use Google’s own site testing tool or GTMetrics to measure the speed of your website.

2. Duplicate content

If the same content exists on multiple pages of the web then it is duplicate content. It generates different URLs for the same content. When a user searches for your niche on Google, if there is duplicate content on your site, then Google gets confused as to which is the real content. So Google treats it as spam and does not rank it.
Worst of all, it can have a bad effect on parts of your website and even temporary de-indexing. And the possible solution to this problem lies in technical SEO. Either way, you need to know how to deal with duplicate content through technical SEO.
If you are using the Yoast SEO plugin, there is a field of “canonical tags”. Once you enter the exact URL of your content or blog post in the canonical field, duplicate content-related trouble can be avoided. Anyway, Yoast SEO is a great WordPress SEO plugin.

3. Robots.txt

robots.txt file of Webablee
You may be surprised to learn that Robots.txt text files are used as indicators for search engine crawlers. It tells crawlers which pages or posts to crawl and index. Also, if you do not want to crawl and index certain places on the website, once you specify them in your robots.txt, those places will no longer be indexed.
This way you can keep a single page, the entire directory, or even your entire site from being indexed.
You need to know how your robots.txt works. Also, you need to understand the syntax behind it. It took a lot of hard work for SEO to get to the top of Google, but your website didn’t show up anywhere on Google because it wasn’t indexed! Is there any benefit? All your hard works are meaningless then.
So, learn about robots.txt, understand the syntax behind it and get it right.

4. XML Sitemap

Submit XML sitemap definition
XML Sitemap is a method by which all the popular search engines are aware of the regularly published articles or elements of the blog or website and the updated results are easily understood by the search engines.
Sitemaps are called XML sitemaps because they are created through XML. An XML Sitemap is a very important tool in your SEO arsenal.
Having a good XML sitemap makes it easy for Google and other search engines to find your site’s URLs and make your website useful for search engine optimization.
You can create a sitemap with a variety of free tools and plugins, such as Slickplan, Dynomapper, Writemaps, Mindnode, etc.

Characteristics of a technically optimized website

By now you know in detail what technical SEO is and why technical SEO is important. Now that you know the details of what your website might look like after you technically optimize it.
Characterstics of a technically optomized websites
So let’s jump:

1. It’s fast

Nowadays, web pages need to load faster. Because people don’t want to wait for a page to open and they get impatient. As I have already said, research has shown that 53% of visitors will press the back button and leave your site if a webpage does not open within three seconds.
So if your website is slow, people will be disappointed. As a result, they leave your website, go to another website, and you miss out on all that traffic.
After doing technical SEO your website will be much faster than before. This will reduce your chances of losing traffic. Do you understand? Why is technical SEO important for a fast website?
For this, you can occasionally check the page speed of your website.

2. It is crawlable

Search engines use robots to crawl your website. Robots follow your site’s links to search results. They understand what is the most important content on your site.
You can use the robots.txt file to direct crawlers to which pages you want to index.
You can also instruct the crawler to index your pages via robot meta tags but no link to the page will follow.
All this you can do easily with the Yoast SEO plugin.

3. It is secure

Why is technical SEO important? This seems to be the best answer to this question. A fully technically optimized website is certainly a secure website.
Protecting your website is also a fundamental responsibility as a website owner to guarantee the privacy of your users. You can use HTTPS to do many things to secure your (WordPres) website.
Also, HTTPS websites rank higher than unsecured HTTP websites.

4. There will be an XML sitemap

The XML sitemap is enough to understand the importance of technical SEO. Simply put, an XML sitemap is an integrated list of all the pages or posts on your website. By using it, you will ensure that search engines do not miss any important content of your site.
In a word, XML Sitemap will serve as a roadmap for search engines on your website.

5. It will contain structured data.

What is structured data? This is the kind of data that will give search engines more clear ideas or information about your website, content, or even your business.
With structured data, you can instruct search engines. For example, what your website is about, what kind of services are available here, what kind of products you sell, etc. Also, this structured data will allow you to provide all kinds of details about those services, software, or products.

Some SEO tools:

Some SEO tools for optimize your websites

1. Google Search Console(No-1)

The google search console is an online tool that gives you an insight into organic search engine results (SERPs) as a website owner. You’ll get a detailed overview of how many users came, where they came from, how they found your site, and which devices they came to and so on. 

2. Ahrefs

Ahrefs is a free SEO tool that helps you find keywords with high search volume & competition level. You can do this quickly before submitting your site to major search engines like Google, Bing, Yahoo etc. Ahrefs has many unique features like Keyword Planner (free keyword research) & Rank Checker (free backlink check).

3. SEMrush

SEMrush is an online tool that helps identify keywords based on your market research. This is especially beneficial if you are looking to expand into a new niche and need to come up with new keyword ideas.
It allows you to search through over 500 different industries, giving you access to countless keyword ideas. You can even export these results directly to other tools like BuzzSumo, Moz, RankRanger, Ahrefs, etc.

4. KWFinder

KWFinder is a free tool that allows anyone to find keywords related to their business, service, product, etc. This means that if you are looking to rank better in Google searches for your product/service, the keyword research can help.

What is technical SEO & why is technical SEO important: Conclusion

What is technical SEO? You already know the detailed answer to this question. Then I tried to explain to you – Why is Technical SEO important? Its importance cannot be overstated. The more technically optimized your website is, the more likely you are to crawl and index your site.
Also through this article, you will know what your website will look like if you implement technical SEO on your website.
If you can do on-page and off-page SEO along with technical SEO, rest assured that your website will not take long to come up in Google search ranking. You’re definitely going to get a lot of traffic in a very short time.
In the next article, you will learn about- How to do Technical SEO? 
So far, if I have skipped any of the technical SEO issues or something went wrong, feel free to let me know in the comment sector.
Thank you for staying with me till the end. Best of luck to you, you will soon become an SEO expert, keep up the good content.

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