What is SEO & How does it works

What is SEO and How does it works in 2022 (SEO Strategies)

Do you want to start your SEO journey? So, you have come to the right place, in this tutorial you will learn what is SEO and how does it work. You will also be taught how to do SEO. Be patient with the end.
 
You may have heard that SEO can bring traffic to your website and help you to get a high ranking. Or you want to learn this and build your career as an SEO expert on freelancing sites like Freelancer, Upwork, and Fiverr.
 
But are you not sure what is SEO and how does it works or where to focus? Well, then you’ve come to the right place. Every digital marketer needs to have a minimum knowledge of SEO.

What is SEO and how does it work?

You must understand the importance of SEO to rank a website. What is SEO and how does it works, what are the methods, or what to do and not to do to rank your page, everything will be shown according to the article. But before that, you need to know the definition of SEO.

What is SEO and How does it works

What is SEO?

Let’s start by asking you a clear question: What exactly SEO is?
 
Well, I say, the full form of SEO is – Search Engine Optimization.
 
Now the question is, what is this search engine?
 
Yes, the search engine is a web search engine or software program that collects information and provides that information when needed.
 
Search engines run through a spirit and wander the net world. When you search for any information, it finds the information you need by sorting through the billions of web pages it has stored. 
 
And this whole process is the work of search engines.
 
Now tell me, what is search engine optimization? 
 
The process of getting traffic from free, organic, editorial, or natural search results after searching in search engine. It works to improve the position of your website on the search results pages.
 
Remember, the higher a website is listed on a search engine, the more people will see it, and the more visitors will come to your site.
 
Good SEO involves a variety of activities, such as:
  • Identify relevant keywords with good search traffic potential; 
  • Create high-quality, useful content and optimize it well for search engines and users.
  • Getting good backlinks, including relevant links from high-quality sites.
  • Criterion the results
Nowadays, SEO has become an essential marketing activity.

Core Elements: Search Engine Optimization

To understand what is SEO and how does it works, you must first learn about its three main components. We can divide SEO into three main components or pillars. You need to be familiar with these and work regularly:

Core elements of SEO

1. Technical SEO

Technical SEO is a process of completing the activities of your site which is very important to bring a webpage to the rankings. However, technical SEO is not related to the content of the website. It happens in the back-end of the website and behind everything.
 

2. On-page SEO

On-page SEO is the process of optimizing everything relevant to your site content. This is aimed at providing a great user experience. This can be done through a Content Management System (CMS) that incorporates the right keywords into your content.
 
Common examples of Content Management Systems (CMS) include – WordPress, Wix, Drupal, Joomla, Magento, Shopify, etc. 
 

3. Off-page SEO

Off-page is a process of increasing the search engine ranking of a site from outside the site. This does not directly site content or back-end optimization, it means link-building outside of the entire site. This is a matter of backlinks, which helps to build the reputation of the site.

How does SEO work?

To know the answer to this question – what is SEO and how it works, you need to know a few steps of search engine.
 
One question is, when do people use search engines? – When they have a query on a topic and they search the internet for the desired answer. A search engine algorithm is a program that works to give searchers accurate results.
 
Search engines use algorithms to find web pages and determine which post or page will rank for a specific keyword. Search engines work in three steps, Crawling, Indexing, and Ranking. 
How does SEO Works
Details are here:
 

Step 1: Crawling

Crawling, that’s the first step. Search engines send web crawlers to find new or existing pages and record information about them. You may not even recognize it as a crawler, we usually call it ‘Spiders’ or ‘Robots’. This Google crawler is called “GoogleBot”.
 
Whatever these robots or spiders or crawlers say, their purpose is to visit new or existing web pages and see if anything new has been added, modified, or updated.
 

Step 2: Indexing

Second step of SEO is indexing. Indexing is the process by which a search engine decides whether crawled content will be used in search results. Well, when is a webpage indexed? – When it is considered eligible by search engines after crawling.
 
This indicator is used in the case of the final stage ‘Ranking’. When a web page or content is indexed, it is filed. Also, that indexed page or content is stored in a database so that it can be retrieved later. Most of the unique and valuable web pages are indexed. A web page cannot be indexed if:
 
  • Similarity: If the content of the said webpage is considered to be similar to any other page.
  • Spamming: If its content is considered low value or spammy.
  • Not crawled: Pages that are not crawled will not be indexed.
  • Internal linking: If the webpage or domain lacks inbound links.

Step 3: Ranking

The third and most important step is ranking. But it will never happen before crawling and indexing. The ranking may occur only after the above crawling and indexing steps have been completed. So whenever search engines crawl and index your site, your site’s ranking is likely to increase.
 
Search engines sort and rank content based on the three core elements of SEO. These are Technical SEO, On-page SEO, and Off-page SEO. Some examples of content that search engines use to rank web pages are:
 
  • Keyword Presence- Whether keywords or synonyms are mentioned on the page, in the title tag, or in the meta description.
  • Loading Speed- Depending on how fast the web page loads.
  • Responsive- Whether the webpage is mobile-tab friendly.
  • Website Reputation- Considering the web page and how reputable the website is for the topic being researched.

What is SEO and How does it Works: Search Types

At this stage of the article on what is SEO and how does it works, you will learn about the types of search. We have already discussed how Google or any search engine shows results based on that keyword after searching by typing a keyword.
 
This search result has two parts. The ads that appear at the top of the search engine are called paid search results. And the posts or articles that appear in the next part of Ads are called organic search results.
 
The main goal of our article today, what is SEO and how it works, is to bring our page or site to the forefront of organic search results.
Typs of search- Paid and Organic search results

Differences: Paid and Organic search

To understand what SEO is and how it works, you first need to know the differences between paid and organic search. Here are some key differences:
 

1. Location

The first difference is that the top two or three results displayed on the search engine results page are paid search results and all subsequent results are organic results which are displayed below the paid results.
 

2. Time

Another key difference between paid and organic search is how long it takes to rank. With paid search, you’ll get instant results, even within minutes. In the case of organic search, on the other hand, it takes longer for results to rank – often weeks, months, and even years.
 
So if you want to get traffic through organic search you must make a long-term plan.
 

3. Payment

As the name implies, you have to pay to get paid search traffic. You pay per traffic on a pay per click (PPC) or cost-per-click (CPC) basis.
 
What does this mean? This means that every time a user clicks on your ad, you pay a fee to Google or your advertising network.
 
In the case of organic search, traffic will see and click on your post for free, without having to pay anything, although it requires a lot of time investment.
 

4. ROI

Return on investment or ROI is easy to measure by looking for payments. However, in the case of paid search, ROI may increase or decrease over time.
 
On the other hand, with organic search, measuring ROI is a bit difficult. However, it mostly increases over time. With long-term planning, organic search can give very good returns.
 

5. Click sharing of traffic

When it comes to traffic clicks, a maximum of 20% to 25% of searchers click on paid results. On the other hand, 75% to 80% of searchers click on organic SEO results So most of the clicks go to the organic results.

Similarities: Paid and Organic search

You know the difference between paid and organic search. At this stage of what is SEO and how does it works – you will learn the similarities between paid and organic search. Not only is there a difference – there are some similarities between paid and organic search:
 

1. Keyword research

A visitor uses a search engine to find something and a user has to search by typing a keyword. So you need to do the same keyword research for both organic search and paid search.
 

2. Landing page

You must have a landing page for both types of searches. For SEO, the landing page needs to be linked to your website. For paid search, this could be the same landing page you are using for organic search, or it could be a completely separate individual page.
 

3. Traffic

Traffic is a major goal of both pay and organic search. Most importantly, it is up to the user to choose between paid and organic search results. However, most traffic clicks on organic search results. Here, traffic is important in both cases.

Types of SEO Strategies

To fully understand what is SEO and how does it works, the types of SEO strategies should be explained, which are:
 
White-hat SEO: To optimize your site, a white-hat SEO strategy uses the best practices and user-centric strategies proposed. For example, it may be creating helpful content, improving page speed, and inserting keywords naturally.
 
Black-hat SEO: To optimize your site, black-hat SEO techniques usually use unauthorized and spammy techniques. For example, buying backlinks, copying content, etc.
 
If you come to blogging or doing business with a long-term plan, and want to do SEO work for your website, then you should use white-hat SEO techniques. Although Black-Hat SEO can bring you fast traffic or leads, it will ultimately do more harm than good to your site.

Some of SEO Tools to Use

Best SEO tools to get good results

The following SEO tools can help you to grow your website:

1. Ahref

One of the most recommended SEO tools online is Ahref SEO Keyword Tool. It is said to be the second largest website crawler after Google. When searching your domain, it highlights the part of your website that needs improvement to rank well in search engines.
 

2. Google Search Console: Top SEO Tool

Google search console is offered free for everyone including a website. Google Search Console lets you monitor and report your website’s presence in the Google SERP(Search Engine Results Page).
 

3. SEMRush

Marketing SEO tools like SEMRush are always the top choice of fans in the SEO community. Experts like it because it allows you to easily evaluate your rankings. It also helps identify opportunities for change and new rankings as well.
 

4. KWFinder

KWFinder SEO Keyword Tool is your only hope for finding keywords that are long-tail and low level of competition. Search engine marketing experts use the KWFinder SEO tool to find the best keywords and run backlink and SERP (Search Engine Results Page) analysis reports.
 

Summery: What SEO is and how does it works

Presently, you know what is SEO and how does it works. Now is the time to start working on your site to improve your SEO and increase your ranking on search engine results pages.
 
But, most importantly, whether your content is valuable and whether your content is relevant to your audience, both are important in ranking.
 
Remember, if your site is search engine optimized you will not get good results overnight, it takes time to work its magic. Once the magic works, free organic traffic will continue to come to your site for life. All you have to do is be patient.
 
You may not realize the benefits of SEO overnight. All you have to work hard and it takes months to enjoy the results.
 
Above all, I will end here. If I miss anything relevant to “What is SEO and how does it works”, please let me know in the comment box kindly or do E-mail me.
 
Thank you so much for reading to the end and wish you all the best for the future.

1 thought on “What is SEO and How does it works in 2022 (SEO Strategies)”

  1. Pingback: How to do Technical SEO: Technical SEO Checklist (Detailed) - Webablee

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Search Engine Optimization (SEO) is the process to improve the quantity of traffic to a website. SEO targets unpaid traffic by means of traffic that come organically to your website. Without SEO you cannot rank your website.