feaatured sendinblue vs mailchimp comparison 2022

Sendinblue vs Mailchimp: Explained Comparison 2022

MailChimp and Sendinblue are currently in the top positions in the world of email marketing. Which is the best and which one will you choose? To answer this question, I have organized the Sendinblue vs MailChimp review today.
Which platform are you using to get the most out of your email marketing? Which one of these two?
Maybe many are not one of these two?
Sendinblue vs mailchimp comparison
Nowadays, even in this age of social media, email marketing is the most modern or exciting way to connect with your customers. And it is still the most valuable. Email provides an ROI of about 4400%, which means that there will be a profit of $44 for every $1 spent.
To take advantage of the incredible opportunities offered by email marketing, marketers and large companies today have invested significant amounts of time and money in creating email marketing systems.
Do you think they are simply wasting their precious time and money?
Of course not. They have been using these services to make businesses incredibly profitable and to deliver their content to customers very quickly.
About today’s two review services, Mailchimp and Sendinblue are just two of the most popular email marketing options on the market. Each of these options is best in its place to offer other features including sophisticated sales funnels, templates, and email makers.
To help you determine which of these two email marketing software is right for you, our SendinBlue vs MailChimp for Email Marketing review is detailed here. Every issue has been discussed openly here.

What is Sendinblue Email Marketing service?

Sendinblue Email Marketing Platform is currently one of the fastest-growing marketing automation companies. The company, which started in 2007, still has a list of the best in its 15 years.

what is sendinblue from sendinblue - mailchimp
It is currently one of the most successful online marketing companies. They provide services to small and medium businesses through their marketing tools (SMTP server, Facebook ads, SMS marketing, transaction email, embedded forms, funnels, etc.).
It started with a commitment to bridge the communication gap between customers and companies and help companies grow. It helps to create a better experience and interaction with the customers or users of a company.
SendinBlue has offices around the world (Germany, France, Switzerland, India, UK, etc.). So far, according to estimates, more than 180,000 companies use Sandin Blue.
If your business is small or medium-sized, you can try their free plan here and start sending 300 free emails per day and 9000 free emails to your customers every month.
When comparing SendinBlue’s feature set with Mailchimp, the features that SendinBlue offers are:
  • Customizable dashboard to focus on important issues
  • Easy list management
  • Email segmentation
  • User-friendly automation workflow
  • Transactional email.
  • In SMS campaigns and built-in live chat.
  • Multilingual support.

Read also: Complete Sendinblue Guidelines & Review

What is Mailchimp for Email Marketing?

 If you know anything about digital marketing or email marketing, I can say for sure that you must have heard of Mailchimp for email marketing software. Mailchimp is the oldest and market leader in email marketing and automation services.

mailchimp definition from mailchimp vs sendinblue review
That is to say, it is an old horse that first started racing in the marketing world. It was first started in 2001 with a focus on small businesses, and now large companies are unable to do without them.
If you are a beginner-level marketer, you can start your marketing journey today with MailChimp Free Plan. This will allow you to email 2,000 contacts for free.
You can easily send your marketing campaign using both services simultaneously if you want!
Its features make Mailchimp better than Sandinblue:
  • Drug-Drop Template Editor
  • Huge integration library
  • Insightful analysis and reporting (including sales conversion data)

Read also: Complete Mailchimp Guidelines & Review

Sendinblue vs Mailchimp feature comparison

If comparing Sendinblue vs Mailchimp features can be seen both are great email marketing platforms with similar feature sets. But when you research it in-depth, you can find more differences.

featured comparison mailchimp and sendinblue email marketing software

1. Sendblue vs Mailchimp: Design & template 

Both Sendinblue and Mailchimp, offer easy-to-use drag and drop template editors with a wide range of email templates.
  • Sendinblue: When you create a free account at SandinBlue, you will find over 60 well-designed and fully responsive email templates. If you want more freedom, try its paid plans.
  • Mailchimp: Mailchimp similarly offers 100+ readymade email templates and layouts for your newsletter. In free plans, you can preview only by device, but with payment plans, you can also preview via email client.

2. Sendblue vs Mailchimp: List Management

At this stage of sendinblue vs Mailchimp review I will talk about their list management. In the case of free plans, MailChimp and Sendinblue’s monthly e-mail limit is almost the same, Sendinblue’s 9,000 and MailChimp’s 10,000.
Here you can send a maximum of 2000 mails a day from MailChimp, in this case Sendinblue is somewhat restricted, only 300 mails. If you send 2000 mails from MailChimp, you will run out of 10,000 in just 5 days, in this case Sendinblue is a bit clever. 
If you send more than 300 mails in one day, they will send only 300 mails and the rest of the pending mails will be sent automatically the next day.
However, with Sendinblue going one way, MailChimp’s free plan allows you to add only 2,000 contacts to the list, but in the case of Sendinblue it’s unlimited.
This is the specialty that puts Sendinblue ahead, and you can choose Sendinblue if you have a small or medium sized business with 500-2000 customers.

3. Landing Page & Opt-in Forms

With Sendinblue Email Marketing you will find a drug-drop landing page builder for each of your campaigns. And you will also find some pre-made templates with which you can create a target page. Also, you can link follow-up pages to them, for example if someone submits their contact they will be redirected to a thank you page.
Creating landing pages with Mailchimp is very easy. MailChimp also makes it easy for customers to optimize and re-target conversions.

4. Deliverablity

Research conducted for the Sendinblue vs Mailchimp competition found that Sendinblue had 88.8% distributability. However, the chances of ending up in the promotion tab were much lower.
On the other hand, Mailchimp’s distributability was very good, 90.6%. But the promotion was more likely to end up in the tab.

5. Automation

Sendinblue lets you send welcome emails, including marketing automation, with any plan, including free plans. Even the free plan offers you features like sending marketing contacts automation workflow to 2000 contacts, which is a great advantage.
Alternatively, mailchimp offers only one-click automation in its free plan. But whenever you upgrade your plan and budget, at the same time you get a lot more automation.

7. Transactional Email 

There is also a separate functionality for transactional emails, which makes Sendinblue a great email marketing solution for ecommerce and other businesses.
Mailchimp, on the other hand, has recently introduced transactional emails with measurable value at the highest level of your plan. You can try it for free if you want, but in the long run you will have to spend $20 per month for 25,000 emails per block.

8. Reports & Analytics

Sendinblue’s reporting suite includes all the necessary key insights and Google Analytics integration for customers. But the downside is that it lacks social and conversion data. This can be a problem for many businesses, especially for large companies.

In this case, mailchimp offers a great reporting suite which is very important for understanding the ROI of email marketing throughout the customer journey. Also, in high-level pricing plans, it provides more in-depth reports, including advanced analysis and conversion data.

9. Customer Support

Let’s see who wins “Customer Support” in today’s SendinBlue vs MailChimp contest. We’ll look at language, chat, email and phone support:
  • Language support: English, Spanish, French, Italian, Portuguese and German are supported in Sandinblue but only English is available in Mailchimp.
  • Live chat: Sendinblue does not have live chat facility. MailChimp, on the other hand, has 24/7 live chat support for future plans, including Essentials.
  • Email Support: Every Sendinblu plan has email support, but MailChimp only has 24/7 email support for later plans, including Essentials.
  • Phone support: Free and light plan on Sendinblu for the first 60 days and always get phone support on subsequent plans. But in Mailchimp you will get the phone support facility only in premium plan, not in other plan.
If you are a beginner looking for a winner in SendinBlue vs MailChimp, I would consider SendinBlue the winner. Because of the free plans, SandinBlue is your best option for support (phone, email all the benefits are included in the free plan). On the other hand, MailChimp has very limited benefits for customer support.

10. Other Features

Other features of Sendinblue vs Mailchimp are discussed in detail here:
  • High-Volume Sending: Sendinblue uses dedicated IP address for high-volume email sending, while MailChimp uses their own ISPs to send millions of emails at once.
  • Multi-user account: In case of Sendinblue, maximum 10 multi-user accounts are acceptable in only premium plan. On the other hand MailChimp accepts 1 for free plan, 3 for Essential plan, 5 for Standard and unlimited multi-user accounts on premium plan.
  • Dashboard: Sendinblue’s dashboard can be customized, but MailChimp’s one is fixed.
  • Integration: Sendinblue has 50+ integrations, while MailChimp has more than 254 integrations.
  • CRM: Both Sendinblue and Mailchimp have CRM.
  • A/B testing: A/B testing is available on all plans, including Sendinblue’s free plan. On the other hand, MailChimp’s free plan does not have this feature, other plans do.
  • SMS Campaign: SMS campaign can be done on Sendinblue, but this feature is missing in MailChimp.
  • Retargeting: Retargeting feature is available in both the services.
  • Chat: Sendinblue has built-in customizable chat solution, but not in MailChimp.
  • Ads: Sendinblue can only track Facebook ads creation, lead generation, and performance tracking. On the other hand, MailChimp has Facebook ads as well as Google and Instagram ads.
  • Social Media: Sendinblue can only share ads and email campaigns on social media. MailChimp, on the other hand, can publish and schedule posts with ads and sharing.

Pricing: Sendinblue vs Mailchimp

pricing of Sendinblue and mailchimp email marketing tool
First of all, let’s talk about MailChimp.
Mailchimp: Mailchimp gives you a pricing plan based on the number of emails you send and the number of contacts. There are four price plans ranging from free to premium. From this you have to choose any one plan according to your needs.
You can opt for MailChimp’s premium plan that charges $299 per month for adding unlimited contacts with large databases and numerous email send volumes. Also, if you are a newbie marketer, you can start with a free plan, where you can add 2000 contacts and send 10000 emails per month.
Sendinblue: Sendinblue, on the other hand, offers unlimited contact for all price plans, including its free plan. Here, there are a total of five plans ranging from free to enterprise plan – Free, Light, Essential, Premium and Enterprise.
You can choose its enterprise plan to add large databases, large content libraries, unlimited email sending and unlimited contacts. It could be a cheap alternative to Mailchimp.

Sendinblue vs Mailchimp: When to choose sendinblue?

After researching more deeply the differences between the two email marketing platforms, I mentioned three reasons why you might choose Sandinblue as a MailChimp alternative.

choosing sendinblue from sendinblue and mailchimp

1. When you need a transactional email.

Although Mailchimp offers transactional emails at a higher price (starting at $20/month per 25,000 email block), Sandinblue saves your budget. As can be seen in the Sendinblue pricing plan, the transaction email service is attached to any pricing plan. It is an all-encompassing solution that may be more suitable for small to large businesses.
Note that Sendinblue has various setup options for your transactional emails: API, SMTP relay, ecommerce plugin and marketing automation. Here you can easily set up order confirmation emails, password reset messages and other email notifications for your customers.
As with other Sendinblue email campaigns, in the case of transactional emails, you can choose a pre-created template or create an email from scratch with the drag-drop editor.
The transactional email functionality and importance of sendinblue is immense, especially valuable for ecommerce businesses.

2. When your budget is low but you want the best features.

When people compare Sendinblue vs Mailchimp, they pay more attention to the price of the two. The most common difference between MailChimp and SendinBlue is the price. In almost all cases, Sendinblue works cheaper than Mailchimp, compared to features.
You can send up to 40,000 emails for just $25 per month, as well as be allowed to add unlimited contacts to all Sendinblue plans. Also, you can get send-time optimization, automation and A/B testing at a much lower price than Mailchimp. In addition, there is a free transaction email service where you have to spend $20 on MailChimp for every 25,000 email block.

3. When your business is Europe based.

Sendinblue was born and bred in Paris. MailChimp is located in the US. 
One of the outstanding advantages of Sendinblue is their multilingual team and products, they provide customer support in a total of 6 languages. They support their customers in English, French, Spanish, Italian, Portuguese and German. 
Impressive, isn’t it?
Sendinblue is an email marketing platform based in Europe and your data is stored there – not in the US, like Melchimp.

Sendinblue vs Mailchimp: When to choose Mailchimp?

Compared to Sendinblue vs Mailchimp, let’s see why you would choose Mailchimp. Here are three main reasons to choose Mailchimp over Sendinblue as your email marketing tool.

choosing mailchimp from sendinblue and mailchimp comparison

1. When you want more in-depth analysis

A distinctive feature of MailChimp is its insightful analysis and reporting.
If you use the MailChimp for your all-in-one marketing tool, you’ll be able to keep all your marketing data in one place, those are updated regularly in real time – including email, automation and social advertising data. 
Magic, isn’t it?
If you only use Mailchimp for email marketing, you will also get a lot of simple data including growth, engagement and revenue reporting.
Where Mailchimp really differs from Sendinblue. With Mailchimp, you can:
  • You can track all sales information from one email. 
  • Identify which of your subscribers opened the campaigned email, which subscribers clicked the link after opening, then which subscribers purchased and see what they purchased.
  • Guess how much you’ve earned by looking at your campaign ROI.

2. When you want performance and reliability.

In general, SMEs and entrepreneurs prefer Mailchimp. Because, they want to grow their business with a user-friendly tool next to them, which is possible for free. MailChimp is famous for retaining its subscribers because they provide top-notch performance, reliability.
However, the deliverability of mailchimp is not always perfect, especially compared to tools like SendGrid. Note that, SendGrid is also an email marketing platform. Some studies have shown that MailChimp is much better than Sendinblue’s deliverability in the last few years.

3. When you want more native integration

As of the time of writing this article, MailChimp’s directory has over 250 native integrations, of which only 50+ are at Sendinblue. In total, MailChimp has 5 times more integration than Sendinblue.
In this case, although Sendinblue has integrated with most of the top apps, MailChimp is still able to meet your special needs.

Final Result: Sendinblue vs Mailchimp Comparison

So far you have seen the comparative competition between Sendinlue vs Mailchimp. There will be some bad aspects of each platform, but there will also be some very good aspects. We have to choose the best considering everything.

final result for mailchimp vs sendinblue comparison
According to our Webablee team’s analysis, Sendinblue is the clear winner compared to Sendinblue vs Mailchimp. Not to say that mailchimp is bad, mailchimp also has a good collection of email templates, but in terms of other services and features, it is a somewhat expensive email marketing service.
If you are a new marketing organization, you can choose between Sendinblue and MailChimp. But for all intents and purposes, Sandin Blue is the best for beginners and entrepreneurs based on its features, pricing and priority support.
No matter what you start with, just get started. Today or tomorrow you will be successful. If you succeed then you will no longer feel the difference shown in the comparison of Sendinblue vs Mailchimp. 
Best of luck.

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