mailchimp for email marketing

Get a Complete Mailchimp for Email Marketing Review in 2022

If you are thinking of “Email Marketing”, which platform do you think of first? The answer for me is MailChimp for Email Marketing. And I’m sure most marketers living in the US will agree with my answer.
When it launched in 2001, it was probably the first email marketing software. Later other email marketing platforms could not snatch MailChimp’s first position in the market. MailChimp is the best in any aspect, whether you say popularity or service. MailChimp is commonly referred to as the “Feature-rich” email marketing platform.
Let’s get to know and discuss MailChimp in depth.
Mailchimp for email marketing complete Review & Guide

What is Mailchimp for Email Marketing?

Mailchimp for Email Marketing is a tool that helps businesses automate their mail. It’s an all-in-one platform that lets you design beautiful emails, create automated campaigns, and track your results.
The platform Mailchimp is a great way to stay in touch with your customers and keep them updated on your latest products and promotions. It’s also a great way to build relationships with your customers and create loyalty.
With Mailchimp, you can create beautiful email campaigns that are personalized for each of your customers. You can also automate your email campaigns so that they go out on a schedule that you set. And, you can track your results so that you can see how your campaigns are performing.
If you’re looking for a tool to help you to grow your business, then Mailchimp for Email Marketing is the best option for you.

Powerful Feature: MailChimp for Email Marketing

Since you are here to learn about MailChimp, I would like to tell you a little bit about its elegant features. Take a look at its features:

Mailchimp features

1. Audience tools

The more you know your audience, the more successful your marketing will be. If you can save your audience data in one place, then you can run your campaign to their liking later, and be more successful. The tools are:
  • Marketing CRM
  • Audience dashboard
  • Segmentation
  • Personalization
  • Indicated demographics

2. Creative tools

By using creative tools you will be able to run your business the way you want.
  • Content Library
  • Campaign Templates
  • Dynamic content
  • Topic Line Helper
  • Intelligent Assistant

3. Automation tools

Suppose what you used to do manually becomes automatic, then how will it feel? Yes, that’s right you can now become known as a Lord of the Rings.
  • Client Journeys
  • Pre-built Automations
  • Delivery Time Optimization
  • Transactional Email

4. Insights tools

Audience engagement analytics, real-time reports, pre-built analyzers, etc. will make your business smarter, and take you a few times further.
  • Reports & analytics
  • Creative Recommendations
  • A/B Testing
  • Mobile App
Above all, it is a powerful email newsletter tool but easy to use. You can go for its premium plan to enjoy all its features. It’s a feature-rich tool that will help you grow your business.

Pros-Cons : Mailchimp for Email Marketing

Mailchimp for email marketing is a popular email marketing platform that allows users to create and send newsletters, email campaigns, and other email-based messages. 

Pros and cons of mailchimp email marketing platform
Some advantages of using Mailchimp include its user-friendly interface, the ability to create customized templates, and the wide range of integrations available.
However, there are some disadvantages to Mailchimp as well. So, let’s take a look.


  1. Learn thoroughly: By manipulating it you will receive the right impression about customers, audience, geo-tracking, social, google analysis, etc. 
  2. Free plan: Here you can send 10,000 emails to your 2000 subscribers for free. Which is amic. 
  3. Great template editor: Powerful editor with a clean and simple interface. 
  4. Extra Features: Here you will find many extra features. MailChimp is constantly adding new features to their plans, for which there is no extra charge.


  1. The subscription plan is a bit expensive: Although it offers a free plan, it costs a bit more when you go for its premium subscription plan. For small businesses, it may not be reasonable for you to afford it often.
  2. Email scheduling feature: MailChimp for Email Marketing has recently removed the email scheduling feature from their free plan. However, it is present in their 30-day free trial.
  3. Small Library: Their library is not big enough for pre-built automation workflows.

Price and Plans : Mailchimp

MailChimp is a free email marketing service if you have a maximum of 2,000 subscribers and if you send a maximum of 10,000 emails per month. Mailchimp is a great service for beginners, which is probably why they are at the top of the market so far.

However, there are a lot of competitors in the market today who offer their services for free and at a very low cost. Even so, owning one is still beyond the reach of the average person.
MailChimp has four plans in total, namely Free Plan ($0), Essential ($9.99), Standard ($14.99), and Premium ($299). Let’s take a closer look at what the benefits of a plan are.
Cost and Prices of mailchimp email marketing platform

Free Mailchimp Email Newsletter Plan

Does Mailchimp offer free plans? Yes, you can start your marketing with Free Mailchimp here.
The free email marketing plan allows you to add up to 2,000 subscribers. You can also send up to 10,000 emails per month to your customers
In addition, you’ll get free access to the Visitor Dashboard, the Content Library (to create campaigns), and a few pre-made basic email templates.
In addition to email, you can also create premium-level landing pages, postcards, Facebook ads, Instagram ads, social media ads, and pop-up forms for your company for absolutely free.

Essential Mailchimp Email Newsletter Plan

The Essential Plan charges $9.99 per month for 5000 contacts and $19.99 for 15,000 contacts. But here you will get access to all the email templates of Mailchimp.
Also able to do A/B testing in limited size. With it, you can set the schedule for running email campaigns and be able to run campaigns with breaks.
One of the biggest benefits of this Essential Plan is that you will get access to live support, email, and chat support here which you will not get in Free Plan and will not have the Mailchimp logo on the footer like Free Plan.

Standard Mailchimp Email Newsletter Plan

This plan charges you $14.99 per month for 5000 contacts and $49.99 for 25,000 contacts. Also, it gives you access to supplementary viewer insights.
The great thing about it is that it authorizes you to create Google ads. It also allows you to design tailored email templates and set up multicast event-based automation. Also, there is live support.

Premium MailChimp Email Newsletter Plan

The plan charges you $299 per month for 100K or more contacts. Premium is a plan where you can build a large audience and use the more advanced sections of Mailchimp for Email Marketing to regularly target contacts.
Also, you can access multivariate testing which takes the A/B split test one step distant future. Here you will be authorized to test different variables to analyze which introduction is most effective. With it, You are getting the features of the previous plans.

Is Mailchimp for Email Marketing the Right tool for you?

Mailchimp email marketing platform is a right tool for you

Recommended when:

1. Integration is important to you:

If you are an eCommerce merchant, blogger and if you have a newsletter service that integrates with other tools then Mailchimp for Email Marketing is an essential and great option for you. This is a popular application for Zapier and WordPress. It offers hundreds of integrations to its users.

2. You want the Native Commerce feature in your tool:

All in one, that means there is an advantage to having everything you need in one tool. Those who want to manage their email marketing and sell products online through the same application will be interested to hear that it is possible through Mailchimp for Email Marketing.

3. You offer online or personal services:

Mailchimp’s new appointment booking feature allows you to add a service listing page to your website with your availability. You can even easily take online payments if you want.

4. You need a holistic solution for inbound campaigns and CRM:

Mailchimp has ever accentuated the implication of running opt-in-based lead capture issues. To make it easier, they offer users features like forms, landing pages, and automatic drip campaigns. With their built-in CRM launch, you can now set up customer profiles.

Not Recommended when:

1. When you are an Affiliate Marketer

MailChimp’s Terms of Use have a very strict policy for affiliate marketers. So if you have a business like this, it is best to stay away from it.

2. You need support but no budget:

MailChimp has given users access to a lot of things in their free plan but one very irritating thing is its customer support. They do not provide any customer support on the free plan.

3. You are not very organized:

When you create a list of contacts using MailChimp and mail to customers, you need to be very sensible. Because they do not offer any scheduling system in their free plan.

Alternative: Mailchimp for Email Marketing

If you wish, you can take one from inside the next platform as an alternative to MailChimp. They are also the best and have been checked and selected here:

mailchimp email marketing alternatives

1. Constant contact

  • Realtime report
  • Customizable template
  • Marketing automation
  • Customer list management
  • Facebook, Insta, and Google Adsense
  • Signup form
  • Lantern page
  • Social posting
  • Integration

2. Sendinblue

The features are:
  • Email and SMS marketing
  • 24/7 live chat support
  • CRM
  • Marketing automation
  • Transaction email
  • Segmentation
  • Creative landing page
  • Signup form
  • Click through reports
  • Email hit map
  • A / B testing
  • Real-Time Statistics

3. AWeber

  • Huge content library
  • Pre-build template
  • Drug-drop builder
  • Landing page
  • Email automation
  • Live support
  • Signup form
  • Reports and analytics
As an alternative to MailChimp, I would recommend these three tools to you. These are the ones who rule the market now. Anyway, MailChimp for Email Marketing is the best I have ever seen.

Conclusion: MailChimp for Email Marketing

mailchimp email marketing conclusion
Now tell me where to go? What else do you want? Is there any other curiosity about Mailchimp? I try my best to tell you about MailChimp for the Email Marketing Platform. If you still have something missing, please let me know in the comment box.
I think now you know everything about this email marketing platform. As well as a clear idea about its use, pros, and cons, pricing, feature, etc. very well.
It is safe to say that you can easily choose MailChimp as your Business or Marketing Partner. Also if you are a beginner level or just about to start your own business then MailChimp is a no better option.
This company is allowing you to use it for free until your business improves (until 2000 subscribers). Below I have mentioned some MailChimp for Email Marketing Alternatives, you can also choose from there if you want.
Thank you so much for reading this article to the end. Good luck.

3 thoughts on “Get a Complete Mailchimp for Email Marketing Review in 2022”

  1. Pingback: Sendinblue Email Marketing Software review 2022 (Explained) - Webablee

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