How to do Technical SEO and a Detailed Technical SEO Checklist

How to do Technical SEO: Technical SEO Checklist (Detailed)

Many of you asked me that “Sir, How to do Technical SEO?” Here is the detailed answer with a Technical SEO Checklist. If you want to rule the online world but have no knowledge of technical SEO, it is impossible. 
In this article, I am talking about a complete technical SEO checklist and I have tried to give you a complete idea of ​​how to do technical SEO step by step.
To rule your blog site, online store, or e-commerce business, the first and foremost step is to know the technical SEO aspects and take special care in this regard.
Too often, bloggers or website owners neglect such an important step as technical SEO when designing their website, and they are at a disadvantage later on.
Follow today’s easy technical SEO checklist and follow up, on how to do technical SEO? – Optimize your website according to those guidelines and see your website rise to the top of search engine results.
Our articles are best for getting complete information on technical SEO. Here you will find simple, but effective steps that will bring your website to the forefront of search results by properly optimizing your website.
Also, I have started a whole series on Search Engine Optimization (SEO) for you. This is the third episode of my series. I discussed in the first episode – “What is SEO and How does it Works?” and in the second ep “What is technical SEO and why technical SEO is important“. In our next episodes, I will discuss every single part of technical SEO from head to toe.
How to do technical SEO? – Before diving into the details of this question, I would like to give you some info about technical SEO and start with a quick technical SEO checklist. 
Let’s get started.

What is Technical SEO? 

What is Technical SEO? – I have already published an article on this topic. So I did not say the details here, what is technical SEO?

What is technical SEO
In short, Technical SEO is the subset of search engine optimization that pertains to making sure your site has optimized code for search engines. 
This includes things like HTML markup, title tags, alt text, headings, meta data, internal link structure, etc. All of these factors can have a huge impact on how well your site performs in organic searches.

Importance of Technical SEO

Technical SEO – This is a relatively new area of search engine optimization (SEO) that focuses on making your website’s technical structure work better to improve its ranking.
When people talk about technical SEO they are talking about things like how well coded your site is, what images are used, how many pages the site has etc.
The reason that technical SEO is a bigger factor than traditional SEO is that Google places a higher value on websites that have been developed using best practices. If you follow these guidelines, then your website should rank higher in the search results.

How to do Technical SEO: Technical SEO Checklist

Technical SEO Checklist

Before we learn how to do technical SEO, we will know the checklist of technical SEO. If you optimize your website according to this checklist, I guarantee your website rank on Google very soon. Let’s get started:

  1. Choose SEO-Friendly Hosting Service
  2. Install SSL and make your website HTTPS
  3. Use Google Search Console to monitor your Website
  4. Identify Crawl Errors
  5. Submit XML Sitemaps
  6. Setting up Meta Robots tags and robots.txt
  7. Make SEO-Friendly URL Structure
  8. Find & Fix broken links problems
  9. Improve Loading Speed of your Website
  10. Optimize the H1 tag for all pages
  11. Make your website Mobile Responsive 
  12. Mastering Duplicate Content Issue.
  13. SEO Friendly Pagination
  14. Send Manually Indexing requests.

How to do Technical SEO

How to do technical SEO

1. Choose SEO-Friendly Hosting Service

The first thing that comes up in the technical SEO checklist of ‘How to do technical SEO’ is high-quality hosting with SEO-friendly, super-fast, extra integration. A good hosting company will definitely give you a good website.

If you want organic traffic, your website must be hosted on a good host. A good web host will support your organic efforts instead of hindering them.
Here are some key features to help you define an SEO-friendly web hosting company: 
  • High Uptime Guarantee
  • Targeted Server Location
  • Automatic Backup options
  • SSL Certificate
  • Multiple Hosting Plans
  • Good public reviews
  • Responsive Support team

2. Install SSL and make your website HTTPS

As a website owner, you should know that Google is currently giving top priority to a secured website in terms of ranking. And when a website is secured, when it is the HTTPS version.

So, now you need to convert your website from HTTP to HTTPS. And for that, you need to install an SSL certificate on your website for overall protection. An SSL certificate will boost your website ranking and keep all information on your site confidential and secure.
If you host your site at the best web hosting companies, of course, there is a free SSL certificate. You can install it. Or, various companies sell SSL at very low prices, you can buy from there. 

3. Use Google Search Console to monitor your Website

Use Google Search Console to monitor Website
The most important part of the technical SEO checklist of “how to do technical SEO” is understanding the Google search console, and how to use it. It is recommended to check every page and post of your website in Google Search Console (GSC).
If Google can’t access your website, you can’t get better rankings. You also cannot manage a website without Google Search Console.
So, first of all, you create your account in Google Search Console and then connect your website there.

4. Identify Crawl Errors

What is crawling? The process of “reading” your website or page using its bots from Google or other search engines is called crawling. This is the first and most important step in showing a page in search engines.
Google can take a while to crawl your website and show it to search engines.
To see your website or page in the Google search engine, you must first ensure that there is no crawling issue on your site. If your site has a crawling issue, this is definitely not a good thing. 

5. Submit XML Sitemaps

The first thing you will notice when checking the crawling issue of your website is the XML sitemap. Sitemaps align your website’s URLs so that Google’s crawlers can easily “read” your site.
XML Sitemaps of Webablee
An important part of the technical SEO checklist is submitting the XML sitemap to Google. One of the best ways to improve your website’s scalability is to submit your Sitemap to Google through the Google Search Console.
Also, Google will be able to crawl your website without a sitemap, but if you own a website or have a plan to make your site much bigger, you will be particularly benefited if you create a sitemap and submit it to Google. XML Sitemap makes it easy for search engines to find all your pages.
Follow these steps to submit your Sitemap to Google. First, you go to your Google Search Console, then in the left sidebar, you will find an option called Sitemaps. Then click on Sitemap to add your Sitemap URLs. This task is much easier said than done.

6. Setting up Meta Robots tags and robots.txt

Webablee robots.txt format

The Robots meta tag

The meta tag is used to tell search engines what kind of web pages they should crawl. By using this meta tag, we tell Google what our page is about and help him understand whether or not it is relevant to the user’s query.
This helps Google to determine what content to display and what content to exclude from their search results.

Robots.txt file

A robots.txt file is a text document that tells the search engine spiders what pages of your site should not be indexed. It’s similar to a human being telling search engines not to index certain pages within your site.

7. Make SEO-Friendly URL Structure

The most important aspect of technical SEO is its URL structure. The first answer to this question may be how to do technical SEO and fix its URL structure.

A well-optimized URL is the first thing you should consider before launching your website. A good SEO-friendly URL structure helps users to navigate through your website easily. Here is what you should optimize in your web page URLs: 
  • Keywords: Search engines love keywords and try their best to show results relevant to your search query. So, if you use popular keywords in your URLs, then it becomes easier for search engines to index your content.
  • URLs are shorter: Longer URLs are difficult to remember and also take time to load. So, try to reduce URL length and focus on using only necessary words.
  • No unnecessary spaces: Spacing between words is fine but too many spaces cause your URL to look messy.
  • Use hyphens: Hyphens (-) are used to join words together in a URL. They may create confusion for some browsers. So, better avoid hyphens at all costs.
  • Avoid special characters: Special characters like question marks, exclamation points, etc., are also known as “spaces” and they break the order of words in a URL. Use only letters and numbers to construct your URLs.
  • Use (www.): The www subdomain is not mandatory but recommended when you want to rank higher in SERPs. There are several reasons why websites should be hosted under the www domain.
  • Always end your URLs with (.com/domainname): The last part of the URL is known as the domain name. it is important to always add this part of the URL even if it is already included in the main title tag. This ensures that your website will be properly displayed in search results.

8. Find & Fix broken links problems

Finding broken links and fixing them is as important to you as you are to others in the technical SEO checklist, as it will directly affect your site’s performance. 
You may think that this broken link is nothing, but the main reason behind the web pages that are not found or accessible in the search is this broken link.
Broken links basically refer to dead links. When someone clicks on a specific link and then shows an arrow message or the page does not load, it is basically the broken or dead link.
Here are some common causes of broken links:
  • 404 Pages Not Found: The webpage is not on the server.
  • 400 Bad Request: The host server cannot identify the URL of the webpage.
  • Bad URL: This means there is a problem with the URL formation of the webpage.
  • Bad Host: Name of the webpage does not exist with the server.
  • Bad code: HTTP is not responsive.
  • Timeout: This is a type of error where the HTTP request timeout is displayed.
  • Reset: Also an error where the host connection is disconnected.
Google search results will not give you the expected results if there is the presence of broken links and this will directly affect the performance of your site.
This can be a big reason for your site to drop or not rank. All in all, you should always manage a high-quality site and have a time-mindedness behind it.

9. Improve the Loading Speed of your Website

Webablee site performance is best
In this episode of How to Do Technical SEO, we will learn how to increase the loading speed of a website. You can improve the loading speed of your site by following the steps mentioned below:

Minify JS & CSS Files

Minification is the process of removing comments, white space, extra characters (such as tabs and line breaks), and anything else unnecessary from JavaScript and CSS files. This reduces the file size and makes the code faster to download and render.
It also improves SEO because Google does not consider extraneous data and junk code to be relevant to what users want to read.

Lazy Load Images

The term lazy load refers to the practice of hiding images behind a trigger point, for example, clicking on a picture thumbnail. When a visitor taps on this image, they are prompted to scroll down into the page and view the larger version of the image.
While this technique works well for desktop browsers, mobile devices often have slow connection speeds and are incapable of downloading large images immediately. To prevent visitors from being distracted while waiting for the image to load, lazy load allows us to hide the image until it is needed.

Remove Flash

Flash is a plugin used to add multimedia functionality to webpages, and its popularity has declined dramatically since the introduction of HTML5. a few years ago, websites using flash were common, but now they are rare.
If you still have a flash slideshow on your site, you should remove it because many people have switched their default browser to Firefox and are unable to access it.

Use Image Compressors

Image compressors take photos and reduce the file size without losing quality. They work by reducing the number of colors in the photo or replacing one photo with several others. There are two types of image compression – lossless and lossy.
The latter reduces the quality when saving files, but provides better performance when loading pages. Lossless compresses images almost perfectly, which means they are much smaller than standard JPEGs and GIFs. However, they cannot be restored to the original image.

10. Optimize the H1 tag for all pages

The H1 tag is an important factor if you want to make your website technically optimized. It is important to use an H1 tag on every page of your website.

In this section of the Technical SEO Checklist you will learn how to optimize H1 tags and how to use them:
  • The H1 tag can be the same as other pages and can be a bit different.
  • You can use a maximum of one H1 tag on each page.
  • The h1 tag must be visible.
  • You can style your H1 tag differently.
  • Except for the H1 tag, you can optimize other headings or subheadings on your page with the H2 and H3 tags.
Again I say, the H1 tag is very important to do technical SEO, so don’t neglect it at all

11. Make your website Mobile Responsive 

A mobile responsive website has now become a little valuable asset for any type of business. A mobile responsive website or store has a positive impact on a business.
To be technically optimized then do Mobile Responsive
According to Google’s latest update, Google offers the highest-ranking of mobile-friendly websites.
You will be surprised to know that globally in 2013, 83.3% of websites were visited from mobile. The following year, in 2020, the number of site visits via mobile increased to 7.1%. And it is increasing day by day
Simply put, if your website is not mobile responsive, you will lose a lot of potential traffic and Google will not pay much attention to ranking your website. Your website will lose traffic as well as Google’s ranking.
So give equal importance to making your website mobile-friendly as you are giving to others in this technical SEO checklist. Overall it will boost your website traffic as well as your rankings. 

12. Mastering Duplicate Content Issue.

Duplicate Content is defined as the copy of some original web page with slight modifications such as changing one word or adding a few sentences. This type of content can lower Google’s ranking on that page. Duplicated content can happen if you copied text from a different website and pasted it into your webpage.
If you do this, you may want to remove the text before submitting your article to increase its chances of being accepted. Another reason why duplicate content happens is that some websites add articles without permission from their authors.
When a website adds copyrighted material to its pages, it often does so multiple times. Search engines often penalize websites for doing this, and many of those penalties occur at the first sign of duplicated content.
Duplicate content is something we’ve all experienced at some point. Maybe it was when you wrote an article and posted it on multiple different websites. Or maybe someone posted your best work on their website without crediting you.
Either way, Google frowns upon this practice and penalizes sites that utilize it. So how do you avoid making duplicate content? Here are some tips.
  • Use unique keywords throughout your blog posts. Keywords are what help users locate content on the web, and they should be used in your blog post titles, headers, subtitles, meta descriptions, images alt tags, and body copy.
  • Create blog posts that are 100% original. Don’t plagiarize, but don’t steal other people’s material either. Make sure whenever you reuse any portion of text, that you cite the source correctly. This helps readers know where the original content came from.
  • Add unique backlinks to your blog posts. Backlinks are hyperlinks pointing back to your website. They give authority to your website and improve your ranking. The more quality backlinks you have, the higher you’ll rank.

13. SEO-Friendly Pagination

SEO-friendly pagination means that you shouldn’t repeat the same URL for each page on your website. Instead, use dynamic URLs that change based on what the user wants to view. 
This type of pagination allows users to navigate through your pages without having to wait too long for loading times.

14. Send Manually Indexing request.

This part of technical SEO is very simple. Google will crawl and then index any of your posts. This work is done by robots or bots of Google or any other search engine. You can do this manually.
Usually, you go to your Google Search Console account. Then you notice in the left sidebar, there you will find an option called URL Inspection. Click on “URL Inspection” and you will see a search bar at the top. Paste the link to your post in the search bar. Now see if the link is indexed, if not click on “Send Indexing Request”. 
Yep, done. It takes two to three minutes to index your post.
Formula: Google Search Console > URL Inspection > Link entry in search bar > Send indexing request. 

Conclusion: How to do Technical SEO: Technical SEO Checklist

Conclusion of this Technical SEO Guidelines
So far you have learned in detail how to do technical SEO and the technical SEO checklist. Don’t you think that this is a complete package on technical SEO?
One thing I am very interested to tell you again is that I am writing a series on Search Engine Optimization (SEO). So far two articles have been published here, one is, What is SEO and how to do SEO?, and the other is, What is technical SEO and What is its importance?.
Then, today’s article titled “How to do Technical SEO: Technical SEO Checklist” is the third episode of our Search Engine Optimization (SEO) series.
So, implement what you have learned so far on your website. Hopefully, your website will rank very soon.
Thanks for staying with me. Forgive the mistake, if any subject is left out, let us know in the comment box.
Thank you.

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