You can increase the chances of conversions by making sure you are using the right kind of landing page. Before to jump on how create landing page, Let’s take a look at the types of landing pages and what they are used for:
1. Lead Generation Landing Page
A lead-generation landing page is primarily created for the purpose of collecting leads through an opt-in form or data collection form. You can also call it a lead-capturing page.
These types of pages are usually created for different purposes but are often used in the middle of the sales funnel, which helps customers evaluate your offers and increase conversion rates.
It simultaneously represents both a request or obligation and a reward The request or obligation is the information you ask for in the form and the reward is the specific offer that you have agreed to make to capture the lead.
In that case your request and reward must be well balanced. Anything you promote or give as a reward must be valuable to the customer and you must give them the details. The last thing you need to do is add them to your mailing list.
2. Landing Page vs Website Homepage
First, some people may wonder why they need a landing page where their primary purpose is to get visitors to their homepage. The correct answer is that getting traffic to your home page is definitely something to appreciate, it is less likely to convert than a landing page.
On the home page we have different types of information that invite users to visit different locations or other pages. If a visitor arrives at your homepage, he or she must go there with a specific goal in mind.
The first time they see a variety of services, information or product and product options, they can turn off the pages once they have finished viewing. What is the main purpose of the homepage?
That is to take users to other pages where you have provided them with information of their choice.
Your homepage may be a landing page focused and specific or your homepage will be focused through your landing page. Where you use your landing page you can collect email addresses as well as send traffic to your homepage.
This includes collecting emails for your email marketing as well as getting traffic to your website.
A landing page is a clean and less informative page that invites visitors through a simple and clear call to action button. The homepage, on the other hand, presents all the products or options your business has to offer to help your website attract more visitors.
3. Click-Through Landing Page
By definition, a click-through page is the opposite of a lead-generation page, depending on the use of a common form. This is basically a general mediator between your ad and the page. Which is what you want to direct your traffic to in the end.
For example, it is often seen that when an ad is linked to a shopping cart, the click-through page is used to link the ad to this cart. It contains only a simple and concise explanation, and it must contain a link so that your visitor can find the final destination by clicking.
If you can do it right, it will be a bold and unequivocal call.
4. Squeeze Page
The sole purpose of the squeeze page is to add potential leads to a simple mailing list and to collect email addresses for it. It’s a bit like a lead-generation page but a squeeze page is also used to collect data.
It is usually placed at the top of the sales funnel.
5. Sales Page
Designing a sales page is one of the most important tasks you can do. You expect leads through other landing page creations.
But with the creation of this page, you are no longer just looking for leads but through it you will persuade people to buy your product where there will be a completely different offer of a combination of a basic request and a reward.
You will use the sales page type landing page at the bottom of the funnel. Creating your sales page requires a touch of precision to fully understand the position of your traffic on the sales journey and to know the needs of your customers.
6. Splash page
They are not planned to gather information or create leads and serve just to give exceptionally fundamental data to your guests before they enter your site.
Infomercial landing pages balance pointedly with squeeze or lead-generation pages in that, though these two assortments are portrayed by their quickness, infomercials tell your users a long, elaborate story, utilizing duplicate that reviews the emotive and edgy characteristics of those late-night deals aces.
The point is to keep users looking over and get them to focus on a buy.
8. Viral Landing Pages
Viral landing pages are planned basically to construct brand mindfulness. While they will for the most part contain connections to an organization site or other site page, these are normally introduced quietly and inconspicuously.
A microsite is, as the name proposes, a committed, little site. It is made for a particular campaign or in view of one designated deals objective.
How Create Landing Page In 10 Simple Steps:
How create landing page? Creating a landing page for your website from scratch is not easy at all.
If you want to capture the minds of your visitors, you need to create a highly effective landing page which is only possible by following these 10 steps.
If you sort your landing page like crazy, it certainly won’t be able to get you to your targeted lead. We can help you fix it if you want.